The Statistics tab gives you high-level trends and breakdowns of visitor behavior over a selected date range. Charts are interactive (hover for tooltips; you can usually click items in the legend to show/hide series).

2.1 Open the tab

WordPress Admin → WPMC Behavior & Heatmap → Statistics.

2.2 Set your date range (do this first)

1. Choose Start date and End date.
2. Apply/refresh (if your UI has a button) — charts reload for that range.
3. Notes:
   • The range is inclusive (it includes both start and end days).
   • If you see no data, expand the range (e.g., last 30 days).

2.3 What each chart shows (and how to read it)

A) Views over Time (line)

• What it is: Total page views per day.
• Use it to: Spot spikes, dips, seasonality, and effects of campaigns or content changes.
• Read it like a pro: Hover any point to see the exact date + count. Compare peaks with release dates or promotions.

B) Unique Users over Time (line)

• What it is: Daily unique users (based on an anonymous user ID).
• Use it to: See real audience growth vs. one-off page reloads.
• Tip: Growing views but flat users → repeat visits. Flat views but growing users → breadth is increasing.

C) Top 10 Pages (bar)

• What it is: Pages with the most views in your selected period.
• Use it to: Identify your best content and prioritize UX changes (e.g., CTA placement) on those pages.
• Tip: If URLs are long, hover bars for full labels and exact counts.

D) Referrals over Time (multi-line)

• What it is: Traffic sources (e.g., search, social, direct, external links) plotted across days.
• Use it to: See which channels are trending and when they perform best.
• Pro move: Click items in the legend to temporarily hide a source and isolate others. Look for hand-off patterns (e.g., social spike → search growth a day later).

E) Device Type (doughnut)

• What it is: Desktop vs. Mobile share for your chosen range.
• Use it to: Prioritize testing — if mobile dominates, validate mobile heatmaps first.
• Tip: Large mobile share + low conversions? Check mobile click map and scroll depth on your key pages.

F) Time Spent Distribution (horizontal bars)

• What it is: The percentage of sessions falling into time buckets (e.g., 0–10s, 10–30s…) plus absolute counts in the tooltip.
• Use it to: Detect skim vs. engaged behavior.
  • Many 0–10s sessions → weak above-the-fold or mismatched traffic.
  • Healthy 60s+ share → content is sticky.
• Action: Cross-check long-stay pages with Top Pages and review their click maps for what keeps people engaged.

2.4 Practical workflow (fast wins)

1. Set Last 30 days → scan Views & Users for spikes/drops.
2. Check Referrals to see which channel drove the peaks.
3. Open Top 10 Pages and make a list of pages to inspect.
4. Switch to the Heatmap Page List (outside this tab) and open click/heat maps for those pages.
5. Return to Device Type and Time Spent to confirm if issues skew to mobile or to short sessions.

2.5 Common questions

• Why do some charts look empty?
  The range may not include tracked days. Try a wider range (e.g., last 90 days).
• Why are “Users” lower than “Views”?
  That’s normal — one user can generate multiple views.
• Why don’t I see my own visits?
  Admin tracking is usually disabled to avoid skewing data.

2.6 Troubleshooting

• No data after install: Give it a little time and browse your site in a separate window to generate initial events.
• Charts not updating after changing dates: Clear any site/CDN cache and reload the page.
• Referrals look off: Compare with your campaigns’ dates; ensure UTMs or referral links are working as expected.
• Mobile share seems wrong: Confirm your site’s mobile pages are being visited during the selected period; then review the Mobile Heatmap specifically.