Heatmap & Behavior Details — Stats Panel (wpmc-stats-layout)

This is the summary strip at the top of the Details view for a specific page. It gives you a quick read on the most important metrics for the selected URL and provides a one-click reset.

What you see

• Total Views
  The total number of page views for this page (based on your current date range/context in Details).
• Unique Users
  The count of distinct visitors (by anonymous user ID) who viewed this page.
• Avg. Time on Page
  The average time spent on this page, formatted as Xm YYs (e.g., 3m 07s).
  (In the code: seconds are rounded to an integer, then split into minutes + seconds.)
• Search Engine Traffic
  A compact line with per-search-engine counts (e.g., Google: 123 Bing: 7 …).
  This lets you quickly see how much of the page’s traffic comes from search and which engines contribute most.
• Reset Data (button)
  A trash-button labeled “🗑 Reset Data” specific to the current page URL.
  Pressing it triggers a confirmation and then permanently deletes stored tracking data for this page (clicks/views for that URL).

How to use it

1. Open Heatmap and Behavior Details for the page you want to analyze.
2. Look at the Total Views and Unique Users to size the audience and engagement.
3. Check Avg. Time on Page to gauge content stickiness.
4. Glance at Search Engine Traffic to see if search is a major driver for this page (and which engines).
5. If you need a clean slate (e.g., after a redesign or test), click 🗑 Reset Data.
   • Confirm in the prompt.
   • Remember: this is irreversible for this page’s stored data.

Practical tips

• If Avg. Time on Page is low but Views are high, inspect the click map and fold placement — users may bounce early.
• A strong Search Engine Traffic line suggests reviewing titles/meta and above-the-fold CTAs on this page.
• Use Reset Data right before a new A/B round to make before/after comparisons cleaner.