B&H Shows Hundreds Fewer Page Views and Unique Users Than Google Analytics
Hi there,
I’ve been using your plugin for about two months, and I’ve noticed that the number of page views shown in WPMC Behavior & Heatmap is lower than what I see in Google Analytics.
The difference is a few hundred views over the same period. The plugin also reports fewer unique users compared to GA.
Could you please explain why there’s a discrepancy between the two systems? Is this expected behavior?
Thanks for your help!
Leave a Comment
Comments
This is expected behavior.
Google Analytics counts all page loads, including admin visits, pagination pages, media files, and other technical URLs. It tracks any request where the tracking script runs — regardless of user role or purpose.
WPMC Behavior & Heatmap, on the other hand, is designed to measure real visitor activity.
It does not track administrators (for example, content makers who work under the admin account), but it does count other logged-in users, such as editors, subscribers, or customers.
The plugin also tracks only the post types explicitly enabled in its settings.
Because of this, WPMC will typically show fewer page views and unique users, but its data more accurately reflects real user engagement, excluding internal site management activity.
About Unique Users
At the beginning, the numbers may differ because WPMC Behavior & Heatmap treats all new visitors as unique within its own data range.
Over time, however, Google Analytics gradually identifies returning users (through cookies and long-term tracking). As a result, visitors who were initially counted as unique in WPMC may no longer appear unique in GA’s broader timeline.
In short — WPMC shows unique users per its own dataset, while Google Analytics merges returning visitors over longer periods, which naturally leads to different totals.