Overview
WPMC Behavior & Heatmap — Overview
This plugin helps you understand what visitors do on your site — where they click, how far they scroll, how long they stay, and which pages are performing best. It combines classic analytics (views, sessions, time) with visual tools like click heatmaps.
Quick idea: You’ll use Statistics for trends and numbers, and Heatmaps to see clicks visually on top of the actual page layout.
What the plugin tracks
Core behavior signals
- Page views — which URLs are visited and how often.
- Sessions — a continuous visit window (used to group events together).
- Time on page — how long a visitor stayed on a page (duration).
- Scroll depth — how far visitors scrolled (useful for long pages/landing pages).
Heatmap events (BH Engine)
- Clicks — recorded with coordinates and basic context (viewport size, device bucket).
- Navigation clicks — clicks that lead to another URL (helpful for menus and CTAs).
- CTA hints — the tracker can mark click targets as “CTA” when it detects a call-to-action pattern.
Traffic context
- Referrers — Direct / Internal / External sources (when available).
- Device type — desktop / mobile / tablet (and BH device “buckets”).
- User agent — stored on the session level for diagnostics.
What it doesn’t track
- No passwords, form values, or private messages.
- No “full replay” screen recordings (only aggregated signals + click points).
- No requirement to log in — anonymous visitors are grouped by an internal visitor/session identifier.
Where to view data in the WordPress admin
Open your WordPress dashboard and look for the menu: “WPMC Behavior & Heatmap”. Inside, you’ll find the following screens:
How to confirm tracking is working
- Visit any tracked page on the frontend in a normal browser window (not the WP admin bar preview).
- Click a few elements (menu item, button, link) and scroll the page.
- Go to WPMC Behavior & Heatmap → Statistics and refresh — you should see new activity appear.
- Open BH Heatmap, select a page + device mode, and verify click points are visible.
Tip: If you don’t see any data, check that the page’s post type is enabled in Settings, and make sure you’re not excluded (for example, admin tracking may be skipped).